About us

10:30 was born from one simple belief:

It's time to fall in love with textured hair.

For too long, textured hair has been treated as something to tame, hide or change. We're here to help rewrite that story.

We create premium textured hair extensions designed to honour your inherited beauty, not replace it. Every texture is thoughtfully curated to blend beautifully with textured hair, so you can achieve the look you desire while staying true to your own.

But 10:30 is about more than hair.

It's about helping women reconnect with the beauty they've always carried.

It's about protecting our numbered strands through hair health, education and intentional innovation.

It's about building a community that sees textured hair differently.

Our name comes from Matthew 10:30:

"Even the very hairs on your head are all numbered."

It's a reminder that every strand matters and deserves to be cared for.

We're not just launching a hair brand.

We're building a movement.

One that helps women honour their inherited beauty.

Welcome to 10:30.

It's time to fall in love with textured hair.